{"id":717,"date":"2024-06-05T15:09:21","date_gmt":"2024-06-05T15:09:21","guid":{"rendered":"https:\/\/jringcafe.com\/vi\/?p=717"},"modified":"2024-06-05T15:09:32","modified_gmt":"2024-06-05T15:09:32","slug":"tai-sao-ca-phe-dac-san-lai-dat-den-the","status":"publish","type":"post","link":"https:\/\/jringcafe.com\/vi\/2024\/06\/05\/tai-sao-ca-phe-dac-san-lai-dat-den-the\/","title":{"rendered":"T\u1ea1i sao c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n l\u1ea1i \u0111\u1eaft \u0111\u1ebfn th\u1ebf?\u00a0"},"content":{"rendered":"\n
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C\u00e0 ph\u00ea l\u00e0 nghi l\u1ec5 bu\u1ed5i s\u00e1ng kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi. Trong khi, t\u00ecnh h\u00ecnh gi\u00e1 c\u00e0 ph\u00ea nh\u00e2n xanh ng\u00e0y c\u00e0ng t\u0103ng hi\u1ec7n nay, c\u00e1c c\u1eeda h\u00e0ng\u00a0c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/a>\u00a0l\u1ea1i kh\u00f4ng v\u00ec th\u1ebf m\u00e0 gi\u1ea3m \u0111i, th\u1eadm ch\u00ed l\u00e0 c\u00f2n gia t\u0103ng \u0111\u00e1ng k\u1ec3. Nh\u1eefng lo\u1ea1i c\u00e0 ph\u00ea cao c\u1ea5p n\u00e0y \u0111i k\u00e8m v\u1edbi m\u1ed9t m\u1ee9c gi\u00e1 cao v\u00e0 s\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa gi\u00e1 c\u00e0 ph\u00ea \u1edf m\u1ee9c \u201cb\u00ecnh d\u00e2n\u201d v\u00e0 \u201c\u0111\u1eb7c s\u1ea3n\u201d ng\u00e0y c\u00e0ng t\u0103ng. M\u1ed9t c\u1ed1c c\u00e0 ph\u00ea c\u00f3 gi\u00e1 100.000\u0111 li\u1ec7u c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng g\u1ea5p 5 l\u1ea7n nh\u1eefng c\u1ed1c c\u00e0 ph\u00ea kh\u00e1c?<\/p>\n

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M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t h\u01a1n v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t \u1edf quy m\u00f4 nh\u1ecf h\u01a1n s\u1ebd c\u00f3 gi\u00e1 cao h\u01a1n, nh\u01b0ng \u0111i\u1ec1u n\u00e0y li\u1ec7u c\u00f3 \u0111\u00fang v\u1edbi Specilaty coffee, ch\u00ednh x\u00e1c th\u00ec ch\u00fang ta \u0111ang chi ti\u1ec1n cho \u0111i\u1ec1u g\u00ec?<\/figcaption>\n<\/figure>\n

\u0110\u00fang l\u00e0 100.000\u0111 kh\u00f4ng ch\u1ec9 tr\u1ea3 cho c\u00e0 ph\u00ea m\u00e0 c\u00f2n tr\u1ea3 ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng, ti\u1ec1n l\u01b0\u01a1ng nh\u00e2n vi\u00ean pha ch\u1ebf v\u00e0 nhi\u1ec1u tr\u1ea3i nghi\u1ec7m c\u00f3 t\u00ednh c\u00e1 nh\u00e2n ho\u00e1 kh\u00e1c. Nh\u01b0ng th\u1ef1c t\u1ebf gi\u00e1 c\u00e0 ph\u00ea \u1edf c\u00e1c qu\u00e1n Specialty Coffee c\u00f2n cao h\u01a1n nhi\u1ec1u. H\u1ecd mua nhi\u1ec1u lo\u1ea1i c\u00e0 ph\u00ea kh\u00e1c nhau v\u00e0 gi\u00e1 b\u00e1n c\u1ee7a h\u1ecd cao g\u1ea5p 3-5 l\u1ea7n s\u1ed1 ti\u1ec1n c\u1ee7a m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea th\u00f4ng th\u01b0\u1eddng. \u0110\u00f3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa\u00a0c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/a>\u00a0v\u00e0 c\u00e0 ph\u00ea \u201cb\u00ecnh d\u00e2n\u201d. Nh\u01b0ng t\u1ea1i sao c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n l\u1ea1i \u0111\u1eaft v\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y l\u1ea1i s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho ly c\u00e0 ph\u00ea c\u1ee7a h\u1ecd?<\/p>\n

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62% th\u1ebf h\u1ec7 millennials*<\/a>\u00a0s\u1ebd chi 7 USD m\u1ed9t ng\u00e0y \u2013 hay 210 USD m\u1ed9t th\u00e1ng \u0111\u1ec3 tho\u00e3 c\u01a1n th\u00e8m c\u00e0 ph\u00ea v\u00ec n\u00f3 mang l\u1ea1i cho h\u1ecd ni\u1ec1m vui<\/p>\nTheo\u00a0empower.com<\/a><\/cite><\/blockquote>\n

Khi th\u1ef1c hi\u1ec7n b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang m\u00ecnh \u0111\u00e3 c\u1ed1 g\u1eafng ph\u00e2n t\u00edch xem v\u00ec sao ng\u00e0y nay, ng\u01b0\u1eddi tr\u1ebb l\u1ea1i s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n cho\u00a0c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/a>. Nh\u01b0ng khi xem x\u00e9t d\u1ef1a tr\u00ean c\u00e1c m\u1eb7t c\u1ee7a nh\u00e2n kh\u1ea9u h\u1ecdc, \u00fd th\u1ee9c h\u1ec7, \u0111\u1ecba v\u1ecb c\u00e1 nh\u00e2n, v.v\u2026 th\u00ec c\u00e0 ph\u00ea l\u1ea1i kh\u00f4ng c\u00f2n l\u00e0 \u0111\u00f4i t\u01b0\u1ee3ng ch\u00ednh \u2013 c\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do \u0111\u1ec3 b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho m\u1ed9t \u201cth\u1ee9 g\u00ec \u0111\u00f3\u201d! Trong khi v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i l\u00e0 \u201ct\u1ea1i sao c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n l\u1ea1i \u0111\u1eaft?\u201d c\u00f3 v\u1ebb th\u1ef1c s\u1ef1 \u0111\u00e1ng quan t\u00e2m h\u01a1n.<\/em><\/p>\n<\/span>\n

T\u1ea1i sao c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n l\u1ea1i c\u00f3 gi\u00e1 cao h\u01a1n?<\/h2>\n

Theo truy\u1ec1n th\u1ed1ng, c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t lo\u1ea1i h\u00e0ng h\u00f3a, nh\u01b0 l\u00faa g\u1ea1o, m\u00eda \u0111\u01b0\u1eddng, ng\u00f4,\u2026 \u0111\u00e2y l\u00e0 m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c giao d\u1ecbch nhi\u1ec1u th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi (sau hay d\u1ea7u m\u1ecf), b\u1ea1n c\u00f3 th\u1ec3 xem gi\u00e1 c\u00e0 ph\u00ea xanh bi\u1ebfn \u0111\u1ed9ng m\u1ed7i gi\u00e2y hi\u1ec7n t\u1ea1i tr\u00ean S\u1edf giao d\u1ecbch ch\u1ee9ng kho\u00e1n New York. Nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ph\u00e2n bi\u1ec7t c\u00e0 ph\u00ea h\u00e0ng h\u00f3a (Commodity coffee<\/em>) v\u1edbi c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n (Specialty coffee<\/a><\/em>). Trong \u0111\u00f3, c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n d\u1eabn \u0111\u1ea7u v\u1edbi kho\u1ea3ng\u00a04% th\u1ecb ph\u1ea7n<\/a>\u00a0v\u1ec1 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ea1o \u0111\u1ee9c, t\u00ednh b\u1ec1n v\u1eefng v\u00e0 h\u01b0\u01a1ng v\u1ecb.<\/p>\n

V\u00ec v\u1eady, \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n c\u00e2u h\u1ecfi t\u1ea1i sao\u00a0c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/a>\u00a0\u0111\u1eaft gi\u00e1 h\u01a1n ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, tr\u01b0\u1edbc ti\u00ean ch\u00fang ta c\u1ea7n nh\u00ecn l\u1ea1i quy tr\u00ecnh tr\u1ed3ng v\u00e0 s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea.<\/p>\n<\/span>\n

C\u00e2u chuy\u1ec7n: \u0110\u1ea7u t\u01b0 v\u00e0o ngu\u1ed3n g\u1ed1c h\u1ea1t<\/h3>\n

Khi c\u00e0 ph\u00ea ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng tr\u1edf th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m th\u1ee7 c\u00f4ng, n\u1ed7 l\u1ef1c m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ecf ra \u0111\u1ec3\u00a0t\u00ecm ngu\u1ed3n cung \u1ee9ng h\u1ea1t c\u00e0 ph\u00ea\u00a0ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u1ecd quan t\u00e2m \u0111\u1ebfn m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a h\u1ea1t c\u00e0 ph\u00ea v\u00e0 c\u00e1ch ch\u00fang \u0111\u01b0\u1ee3c ch\u1ebf bi\u1ebfn th\u00e0nh c\u1ed1c c\u00e0 ph\u00ea m\u00e0 h\u1ecd ti\u00eau th\u1ee5. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m m\u00e0 nh\u1eefng c\u1eeda h\u00e0ng c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111ang t\u00ecm ki\u1ebfm:<\/p>\n

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Arabica<\/strong>\u00a0\u2013 C\u00f3 hai lo\u1ea1i h\u1ea1t c\u00e0 ph\u00ea ch\u00ednh \u0111\u01b0\u1ee3c n\u00f4ng d\u00e2n tr\u1ed3ng trong ng\u00e0nh c\u00e0 ph\u00ea th\u01b0\u01a1ng m\u1ea1i: Robusta v\u00e0 Arabica. Robusta c\u00f3 h\u01b0\u01a1ng v\u1ecb t\u1eeb trung t\u00ednh \u0111\u1ebfn g\u1eaft, d\u1ec5 tr\u1ed3ng h\u01a1n v\u00e0 cho n\u0103ng su\u1ea5t cao h\u01a1n v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh h\u01a1n. Arabica, lo\u1ea1i c\u00e0 ph\u00ea m\u00e0 c\u00e1c nh\u00e0 rang xay\u00a0c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/a>\u00a0th\u01b0\u1eddng l\u1ef1a ch\u1ecdn, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 lo\u1ea1i c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n nhi\u1ec1u v\u1edbi h\u01b0\u01a1ng v\u1ecb ph\u1ee9c t\u1ea1p v\u00e0 h\u1ea5p d\u1eabn h\u01a1n. Kh\u00f4ng gi\u1ed1ng nh\u01b0 h\u1ea1t c\u00e0 ph\u00ea Robusta, Arabica l\u00e0 m\u1ed9t lo\u1ea1i h\u1ea1t tinh t\u1ebf ph\u1ea3i \u0111\u01b0\u1ee3c tr\u1ed3ng \u1edf \u0111\u1ed9 cao v\u1edbi \u0111\u1ea5t m\u00e0u m\u1ee1 v\u00e0 nhi\u1ec1u b\u00f3ng r\u00e2m. B\u1edfi v\u00ec h\u1ea1t Arabica \u0111\u00f2i h\u1ecfi nhi\u1ec1u s\u1ef1 ch\u0103m s\u00f3c v\u00e0 kh\u00f3 tr\u1ed3ng h\u01a1n n\u00ean chi ph\u00ed lao \u0111\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u1ed3ng ch\u00fang \u0111\u00e3 \u0111\u1ea9y gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m l\u00ean cao.<\/p>\n

Ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng<\/strong>\u00a0\u2013 Nh\u1eefng h\u1ea1t c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n th\u01b0\u1eddng \u0111\u01b0\u1ee3c ki\u1ec3m tra tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n, lo\u1ea1i b\u1ecf nh\u1eefng h\u1ea1t b\u1ecb l\u1ed7i v\u00e0 ph\u00e2n t\u00edch c\u1ea5u h\u00ecnh h\u01b0\u01a1ng v\u1ecb. Theo ngh\u0129a \u0111en, c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a vi\u1ec7c \u201cs\u00e0ng l\u1ecdc\u201d, kh\u00f4ng ng\u1eebng s\u00e0ng l\u1ecdc tr\u00ean m\u1ecdi kh\u00e2u s\u1ea3n xu\u1ea5t \u2013 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 l\u00e0 khi b\u1ea1n u\u1ed1ng c\u00e0 ph\u00ea \u201cgi\u00e1 r\u1ebb\u201d, n\u00f3 \u0111\u01b0\u1ee3c l\u00e0m b\u1eb1ng nh\u1eefng h\u1ea1t c\u00e0 ph\u00ea kh\u00f4ng \u0111\u1ee7 t\u1ed1t \u0111\u1ed1i v\u1edbi c\u00e1c c\u1eeda h\u00e0ng\u00a0Specialty coffee<\/a>. C\u1ea7n bi\u1ebft r\u1eb1ng Vi\u1ec7n Ch\u1ea5t l\u01b0\u1ee3ng C\u00e0 ph\u00ea (CQI<\/a>) v\u00e0 hi\u1ec7p h\u1ed9i c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n (SCA<\/a>) \u0111\u00e3 \u00e1p d\u1ee5ng nhi\u1ec1u ti\u00eau chu\u1ea9n trong su\u1ed1t h\u00e0nh tr\u00ecnh t\u1eeb c\u00e2y \u0111\u1ebfn c\u1ed1c c\u1ee7a m\u1ed7i h\u1ea1t c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 \u201cSpecialty coffee\u201d; v\u00e0 \u1edf vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 b\u1eb1ng c\u00e1ch n\u00e0y hay c\u00e1ch kh\u00e1c, b\u1ea1n \u0111\u00e3 d\u00e0nh m\u1ed9t ph\u1ea7n chi ph\u00ed cho c\u00e1c t\u1ed5 ch\u1ee9c tr\u00ean.<\/p>\n

Th\u1eed nghi\u1ec7m<\/strong>\u00a0\u2013 Trong khi c\u00e1c n\u00f4ng tr\u1ea1i c\u00e0 ph\u00ea s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea Robusta ho\u1ea1t \u0111\u1ed9ng gi\u1ed1ng nh\u01b0 c\u00e1c nh\u00e0 m\u00e1y, kh\u00f4ng ng\u1eebng c\u1ed1 g\u1eafng t\u0103ng s\u1ea3n l\u01b0\u1ee3ng c\u00e0 ph\u00ea t\u1ed1i \u0111a, th\u00ec m\u1ed7i m\u1ebb c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng cao ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean b\u1edfi nh\u1eefng ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea chuy\u00ean nghi\u1ec7p. C\u00f3 v\u00f4 s\u1ed1 c\u00e1c k\u1ef9 thu\u1eadt m\u1edbi \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 \u1ee9ng d\u1ee5ng h\u00e0ng n\u0103m (n\u00f3 nh\u01b0 m\u1ed9t cu\u1ed9c chay \u0111ua v\u0169 trang v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng), c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5, k\u1ef9 thu\u1eadt m\u1edbi trong vi\u1ec7c duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng c\u00e0 ph\u00ea t\u1eeb khi n\u00f3 c\u00f2n tr\u00ean c\u00e2y \u0111\u1ebfn khi \u0111\u01b0\u1ee3c rang; t\u1ea5t c\u1ea3 nh\u1eb1m m\u1ee5c \u0111\u00edch tham gia v\u00e0o ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a \u201cpremium\u201d hay \u201cspecialty coffeee\u201d v\u1edbi m\u1ee9c gi\u00e1 ch\u00eanh l\u1ec7ch x\u1ee9ng \u0111\u00e1ng.<\/p>\n

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C\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/a>\u00a0\u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi quy m\u00f4 nh\u1ecf h\u01a1n v\u00e0 t\u1ed5n hao chi ph\u00ed nhi\u1ec1u h\u01a1n cho m\u1ed7i b\u01b0\u1edbc s\u1ea3n xu\u1ea5t trong su\u1ed1t qu\u00e1 tr\u00ecnh: t\u1eeb n\u00f4ng d\u00e2n\/nh\u00e0 rang xay \u0111\u1ebfn nh\u00e2n vi\u00ean pha ch\u1ebf, ph\u1ee5c v\u1ee5<\/p>\n

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T\u00f9y thu\u1ed9c v\u00e0o\u00a0c\u00e1ch th\u1ee9c v\u00e0 n\u01a1i b\u1ea1n t\u00ecm ra h\u1ea1t Specialty coffee,\u00a0gi\u00e1 s\u1ebd thay \u0111\u1ed5i kh\u00e1 \u0111\u00e1ng k\u1ec3.<\/figcaption>\n<\/figure>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 rang xay, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i bi\u1ebft ch\u00ednh x\u00e1c h\u1ea1t c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c x\u1eed l\u00fd ra sao\/nh\u01b0 th\u1ebf n\u00e0o tr\u00ean m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a quy tr\u00ecnh, t\u1eeb qu\u1ed1c gia xu\u1ea5t x\u1ee9, ngu\u1ed3n g\u1ed1c, gi\u1ed1ng lo\u00e0i, ph\u01b0\u01a1ng ph\u00e1p thu ho\u1ea1ch s\u01a1 ch\u1ebf c\u1ee7a trang tr\u1ea1i v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u00e1c l\u00f4 si\u00eau nh\u1ecf trong m\u1ed7i n\u00f4ng tr\u1ea1i. T\u1ea5t c\u1ea3, c\u00f9ng nhau d\u1ec7t n\u00ean m\u1ed9t c\u00e2u chuy\u1ec7n ph\u1ee9c t\u1ea1p, tinh vi v\u1ec1 ngu\u1ed3n g\u1ed1c c\u1ee7a h\u01b0\u01a1ng v\u1ecb. V\u00e0 quan tr\u1ecdng \u2013 Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n th\u00edch m\u1ed9t c\u00e2u chuy\u1ec7n. Kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n m\u00e0 m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea ho\u1eb7c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 k\u1ec3 v\u1ec1 c\u00e1ch h\u1ecd t\u00ecm ngu\u1ed3n h\u1ea1t v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi tr\u1ed3ng. Nh\u1eefng c\u00e2u chuy\u1ec7n ki\u1ec3u n\u00e0y, d\u00f9 l\u00e0 trong ti\u1ebfp th\u1ecb hay tr\u00ean bao b\u00ec, \u0111\u1ec1u l\u00e0 s\u1ef1 giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 tr\u1edf th\u00e0nh gi\u00e1 tr\u1ecb gia t\u0103ng ho\u00e0n h\u1ea3o cho tr\u1ea3i nghi\u1ec7m th\u01b0\u1edfng th\u1ee9c c\u00e0 ph\u00ea.<\/p>\n

M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 kh\u00e1c c\u1ea7n c\u00e2n nh\u1eafc khi h\u1ecfi \u201cT\u1ea1i sao c\u00e0 ph\u00ea l\u1ea1i \u0111\u1eaft nh\u01b0 v\u1eady?\u201d c\u00f3 th\u1ec3 c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t bao g\u1ed3m: chi ph\u00ed nh\u00e2n c\u00f4ng, chi ph\u00ed v\u1eadn chuy\u1ec3n, chi ph\u00ed d\u00e0nh cho \u1ee9ng ph\u00f3 b\u1edbi bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu, v.v\u2026 tuy nhi\u00ean \u0111\u00f3 l\u00e0 nh\u1eefng \u0111i\u1ec3m chung, t\u1ee9c l\u00e0 ch\u00fang t\u00e1c \u0111\u1ed9ng l\u00ean c\u1ea3 gi\u00e1 b\u00e1n c\u1ee7a c\u00e0 ph\u00ea h\u00e0ng h\u00f3a v\u00e0 c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n \u2013 v\u00ec v\u1eady, ch\u00fang m\u00ecnh s\u1ebd kh\u00f4ng ph\u00e2n t\u00edch chi ti\u1ebft.<\/p>\n

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T\u00f3m l\u1ea1i,\u00a0ng\u00e0nh c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n \u0111\u00e1nh gi\u00e1 cao ch\u1ea5t l\u01b0\u1ee3ng h\u1ea1t c\u00e0 ph\u00ea v\u00ec vi\u1ec7c s\u1ea3n xu\u1ea5t ch\u00fang r\u1ea5t kh\u00f3 kh\u0103n. Nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea c\u00e0 ph\u00ea\u00a0h\u1ea7u nh\u01b0 lu\u00f4n ch\u1ecdn mua c\u00e0 ph\u00ea c\u00f3 h\u01b0\u01a1ng v\u1ecb tuy\u1ec7t v\u1eddi,\u00a0b\u1ea5t k\u1ec3 gi\u00e1 c\u1ea3.<\/p>\nwww.coffeeness.de<\/a><\/cite><\/blockquote>\n<\/span>\n

Tr\u1ea3i nghi\u1ec7m c\u00e0 ph\u00ea t\u00f9y ch\u1ec9nh<\/h3>\n

C\u00e0ng ng\u00e0y, nh\u1eefng ng\u01b0\u1eddi u\u1ed1ng c\u00e0 ph\u00ea c\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u1ec1 c\u00e1ch h\u1ecd u\u1ed1ng c\u00e0 ph\u00ea. T\u1eeb lo\u1ea1i h\u1ea1t, c\u00e1ch rang \u2013 xay \u2013 pha ch\u1ebf, \u0111\u1ebfn lo\u1ea1i s\u1eefa, ch\u1ea5t l\u00e0m ng\u1ecdt,\u2026 Ng\u01b0\u1ee3c l\u1ea1i, kh\u00f4ng c\u00f3 s\u1ef1 t\u00f9y bi\u1ebfn n\u00e0o khi n\u00f3i \u0111\u1ebfn c\u00e0 ph\u00ea truy\u1ec1n th\u1ed1ng. V\u00e0 do \u0111\u00f3, m\u1ed9t s\u1ed1\u00a0kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng m\u00f3c h\u1ea7u bao cho nh\u1eefng qu\u00e1n\u00a0c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/a>\u00a0s\u1eb5n s\u00e0ng l\u00e0m c\u00e0 ph\u00ea theo c\u00e1ch h\u1ecd th\u00edch.\u00a0<\/p>\n

Ti\u00eau th\u1ee5 c\u00e0 ph\u00ea t\u1ea1i nh\u00e0 c\u0169ng \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u00e1ng k\u1ec3. Trong c\u00e1i m\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u g\u1ecdi l\u00e0 \u201cL\u00e0n s\u00f3ng th\u1ee9 ba\u201d c\u1ee7a s\u1ef1 ph\u00e1t tri\u1ec3n trong ti\u00eau d\u00f9ng c\u00e0 ph\u00ea, c\u00e0 ph\u00ea \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m th\u1ee7 c\u00f4ng ph\u1ee9c t\u1ea1p nh\u01b0 r\u01b0\u1ee3u vang. \u0110i\u1ec1u n\u00e0y ch\u1eafc ch\u1eafn n\u00f3i l\u00ean\u00a0ch\u1ea5t l\u01b0\u1ee3ng c\u00e0 ph\u00ea \u0111ang \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 \u1ed5n \u0111\u1ecbnh, nh\u01b0ng n\u00f3 c\u0169ng n\u00f3i l\u00ean s\u1ef1 t\u00f9y bi\u1ebfn trong tr\u1ea3i nghi\u1ec7m u\u1ed1ng c\u00e0 ph\u00ea.\u00a0Kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi nghi\u1ec7n caffeine s\u00e0nh s\u1ecfi, h\u1ecd c\u00f3 th\u00fa vui ri\u00eang \u0111\u1ed1i v\u1edbi vi\u1ec7c pha ch\u1ebf \u2013 chi\u1ebft xu\u1ea5t (s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng d\u1ee5ng c\u1ee5 pha ch\u1ebf th\u1ee7 c\u00f4ng n\u00f3i l\u00ean \u0111i\u1ec1u n\u00e0y) ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n. Thay v\u00ec ch\u1ec9 c\u00f3 m\u1ed9t v\u00e0i l\u1ef1a ch\u1ecdn v\u1ec1 m\u1ee9c \u0111\u1ed9 rang, c\u00e1ch ph\u1ee5c v\u1ee5, ki\u1ec3u h\u01b0\u01a1ng v\u1ecb,\u2026 \u0111ang c\u00f3 t\u1ea1i c\u00e1c qu\u00e1n c\u00e0 ph\u00ea, gi\u1edd \u0111\u00e2y kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0ng ngh\u00ecn s\u1ef1 l\u1ef1a ch\u1ecdn v\u1edbi c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n. V\u00e0 trong s\u1ef1 chi ph\u1ed1i c\u1ee7a quy lu\u1eadt cung \u2013 c\u1ea7u; c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng gi\u00e1 c\u1ea7n c\u00f3 c\u00e1c lo\u1ea1i c\u00e0 ph\u00ea \u201c\u0111\u00e1ng gi\u00e1\u201d.<\/p>\n

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\u0110\u1ebfn \u0111\u00e2y, ch\u00fang ta c\u01a1 b\u1ea3n \u0111\u00e3 c\u00f3 l\u00fd do cho vi\u1ec7c\u00a0c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/a>\u00a0\u0111\u1eaft h\u01a1n do m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1, nh\u01b0 quy m\u00f4 s\u1ea3n xu\u1ea5t, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd cho ng\u01b0\u1eddi tr\u1ed3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.\u00a0Tuy nhi\u00ean, khi \u0111\u00e3 l\u1ecdt v\u00e0o danh m\u1ee5c c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n, gi\u00e1 t\u0103ng s\u1ebd kh\u00f4ng d\u1eabn \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng t\u0103ng. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1ed9 hi\u1ebfm ho\u1eb7c qu\u00e1 tr\u00ecnh s\u01a1 ch\u1ebf, m\u1ee9c \u0111\u1ed9 c\u00f4ng phu c\u1ee7a k\u1ef9 thu\u1eadt rang, c\u00e1c b\u1ed9 c\u00f4ng c\u1ee5 \u2013 k\u1ef9 n\u0103ng m\u00e0 m\u1ed9t barista c\u1ea7n c\u00f3 \u0111\u1ec3 pha ch\u1ebf th\u1ee9c u\u1ed1ng cho b\u1ea1n, v.v\u2026 v\u00e0 nhi\u1ec1u ki\u1ec3u tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o kh\u00e1c m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng c\u00e0 ph\u00ea, s\u1ebd \u0111\u00e3 \u0111\u1ea9y gi\u00e1 c\u1ee7a m\u1ed9t t\u00fai c\u00e0 ph\u00ea b\u1ea5t k\u1ef3 l\u00ean cao \u201cb\u1ea5t th\u01b0\u1eddng\u201d so v\u1edbi c\u00e1c lo\u1ea1i kh\u00e1c. C\u00e1i n\u00e0o l\u00e0 \u201ct\u1ed1t nh\u1ea5t\u201d ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o s\u1edf th\u00edch c\u1ee7a b\u1ea1n.<\/p>\n<\/span>\n

T\u1ea1i sao kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n?<\/h2>\n

H\u1ea7u nh\u01b0 t\u1ea5t c\u1ea3\u00a0c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/a>\u00a0\u0111\u1ec1u \u0111\u1eaft h\u01a1n c\u00e0 ph\u00ea th\u00f4ng th\u01b0\u1eddng \u2013 \u0111i\u1ec1u n\u00e0y l\u00e0 hi\u1ec3n nhi\u00ean. N\u1ebfu m\u1ed9t ng\u01b0\u1eddi th\u00edch c\u00e0 ph\u00ea lo\u1ea1i \u201c\u0111\u1eb7c bi\u1ec7t\u201d h\u01a1n l\u00e0 lo\u1ea1i c\u00e0 ph\u00ea th\u00f4ng th\u01b0\u1eddng th\u00ec s\u1ebd c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch v\u1ec1 gi\u00e1 trong lo\u1ea1i n\u00e0y. Gi\u00e1 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh m\u1ed1i quan h\u1ec7 cung c\u1ea7u c\u1ee7a h\u00e0ng h\u00f3a, nh\u01b0ng c\u00f2n \u0111i\u1ec1u g\u00ec kh\u00e1c th\u1ef1c s\u1ef1 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi s\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n s\u1ed1 ti\u1ec1n ki\u1ebfm \u0111\u01b0\u1ee3c c\u1ee7a h\u1ecd?\u00a0<\/p>\n

Theo\u00a0Peter Giuliano<\/a>\u00a0\u2013 Gi\u00e1m \u0111\u1ed1c nghi\u00ean c\u1ee9u (CRO) c\u1ee7a Hi\u1ec7p h\u1ed9i C\u00e0 ph\u00ea \u0110\u1eb7c s\u1ea3n, ng\u00e0nh\u00a0c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/a>\u00a0chia ng\u01b0\u1eddi d\u00f9ng th\u00e0nh hai nh\u00f3m: M\u1ed9t nh\u00f3m l\u1edbn h\u01a1n \u2013 kho\u1ea3ng 70% \u2013 bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi \u201cch\u1ea5p nh\u1eadn\u201d, h\u1ecd \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t lo\u1ea1i tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c n\u00f3i chung. \u0110\u01a1n gi\u1ea3n l\u00e0 h\u1ecd mu\u1ed1n v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n cho c\u00e0 ph\u00ea m\u00e0 h\u1ecd bi\u1ebft \u0111\u01b0\u1ee3c n\u00f3 \u201cmang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c t\u1ed5ng th\u1ec3; Nh\u00f3m nh\u1ecf h\u01a1n \u2013 kho\u1ea3ng 30% \u2013 l\u00e0 nh\u1eefng \u201cng\u01b0\u1eddi s\u00e0nh\u201d c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n, h\u1ecd t\u1eadp trung vi m\u00f4 v\u00e0o c\u00e1c \u00fd t\u01b0\u1edfng nh\u01b0 ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9, ki\u1ec3u rang, c\u00e1c n\u1ed1t v\u1ecb \u0111\u1eb7c tr\u01b0ng. M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00e0 \u201cng\u01b0\u1eddi ch\u1ea5p nh\u1eadn\u201d v\u00e0o bu\u1ed5i s\u00e1ng khi h\u1ecd mu\u1ed1n t\u00ecm ki\u1ebfm caffeine v\u00e0 nh\u1eefng \u201cng\u01b0\u1eddi s\u00e0nh\u201d\u00a0c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/a>\u00a0v\u00e0o bu\u1ed5i chi\u1ec1u khi h\u1ecd c\u00f3 th\u1ec3 quay l\u1ea1i qu\u00e1n c\u00e0 ph\u00ea \u0111\u00f3 \u0111\u1ec3 u\u1ed1ng m\u1ed9t t\u00e1ch kh\u00e1c.<\/p>\n<\/span>\n

M\u1ecdi ng\u01b0\u1eddi s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho c\u00e0 ph\u00ea c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi x\u00e3 h\u1ed9i<\/h3>\n

Quay l\u1ea1i v\u1edbi nh\u00f3m ng\u01b0\u1eddi d\u00f9ng chi\u1ebfm 70% \u2013 nh\u1eefng ng\u01b0\u1eddi \u201cch\u1ea5p nh\u1eadn\u201d c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n cho c\u00e0 ph\u00ea m\u00e0 h\u1ecd bi\u1ebft \u0111\u01b0\u1ee3c tr\u1ed3ng b\u1edfi c\u00e1c h\u1ee3p t\u00e1c x\u00e3 n\u00f4ng d\u00e2n v\u00ec n\u00f3 \u201cmang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c t\u1ed5ng th\u1ec3\u201d. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 ch\u00fat nghi ng\u1ea1i \u2013 theo ki\u1ec3u \u201cT\u00f4i c\u00f3 \u0111ang l\u1ee3i d\u1ee5ng ai \u0111\u00f3 b\u1eb1ng c\u00e1ch u\u1ed1ng c\u00e0 ph\u00ea gi\u00e1 r\u1ebd kh\u00f4ng?\u201d, nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u00e1nh gi\u00e1 cao c\u00e0 ph\u00ea\u00a0\u0111\u01b0\u1ee3c tr\u1ed3ng c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 h\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho n\u00f3<\/em>.<\/p>\n

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Tr\u00ean th\u1ef1c t\u1ebf, ng\u01b0\u1eddi ta s\u1eb5n s\u00e0ng tr\u1ea3 th\u00eam 1,36 USD cho m\u1ed9t pound c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t theo c\u00e1ch th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. C\u1ee5 th\u1ec3 h\u01a1n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n l\u00f2ng tr\u1ea3 ti\u1ec1n cho ch\u1ee9ng nh\u1eadn th\u01b0\u01a1ng m\u1ea1i c\u00f4ng b\u1eb1ng (fair trade), h\u1eefu c\u01a1 (Organic) v\u00e0 Ghi nh\u00e3n xu\u1ea5t x\u1ee9 (COOL).<\/p>\nTheo\u00a0Hi\u1ec7p h\u1ed9i C\u00e0 ph\u00ea \u0110\u1eb7c s\u1ea3n<\/a><\/cite><\/blockquote>\n

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Vi\u1ec7c c\u00e1c qu\u00e1n c\u00e0 ph\u00ea s\u1eed d\u1ee5ng m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd hay kh\u00f4ng \u2013 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n. Nh\u01b0ng tr\u01b0\u1edbc h\u1ebft, c\u00e1c c\u1eeda h\u00e0ng c\u00e0 ph\u00ea c\u1ea7n \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng hi\u1ec3u ch\u00ednh x\u00e1c gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd mang l\u1ea1i<\/figcaption>\n<\/figure>\n

Tuy v\u1eady, c\u00f3 r\u1ea5t \u00edt nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u00f3 \u0111\u1ea1o \u0111\u1ee9c trong ng\u00e0nh c\u00e0 ph\u00ea. Ch\u00fang ta ch\u1ec9 bi\u1ebft r\u1eb1ng,\u00a0ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn c\u00e0 ph\u00ea c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng h\u01a1n. H\u1ecd \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea \u0111\u1ea3m b\u1ea3o nh\u1eefng ng\u01b0\u1eddi tr\u1ed3ng v\u00e0 ch\u1ebf bi\u1ebfn h\u1ea1t c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed c\u00f4ng b\u1eb1ng v\u00e0 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng.\u00a0M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea th\u1eadm ch\u00ed c\u00f2n ti\u1ebfn xa h\u01a1n b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p c\u00f3 \u00fd ngh\u0129a \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u1ed9ng \u0111\u1ed3ng thu ho\u1ea1ch c\u00e0 ph\u00ea c\u1ee7a h\u1ecd. H\u1ecd x\u00e2y d\u1ef1ng tr\u01b0\u1eddng h\u1ecdc, ph\u00f2ng kh\u00e1m v\u00e0 c\u00e1c t\u00f2a nh\u00e0 c\u1ed9ng \u0111\u1ed3ng kh\u00e1c ho\u1eb7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cung c\u1ea5p n\u01b0\u1edbc ng\u1ecdt,\u2026 Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho lo\u1ea1i c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c tr\u1ed3ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c m\u00e0 h\u1ecd c\u00f2n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u1ef1a ch\u1ecdn nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1eeda h\u00e0ng c\u00e0 ph\u00ea cung c\u1ea5p lo\u1ea1i c\u00e0 ph\u00ea n\u00e0y.<\/p>\n<\/span>\n

Chi cho tr\u1ea3i nghi\u1ec7m v\u00e0 h\u01b0\u01a1ng v\u1ecb m\u1edbi m\u1ebb<\/h3>\n

Vi\u1ec7c \u0111\u00f3ng khung \u201cc\u00e1i gi\u00e1 cao h\u01a1n\u201d c\u1ee7a c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n cho c\u00e1c ch\u1ee9ng nh\u1eadn, tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, l\u00f2ng v\u1ecb tha thu\u1ea7n tu\u00fd nh\u01b0 tr\u00ean kh\u00f4ng th\u1ef1c s\u1ef1 l\u00e0 to\u00e0n b\u1ed9 \u0111\u1ed9ng l\u1ef1c khi\u1ebfn ng\u01b0\u1eddi ta s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n. M\u1eb7t kh\u00e1c, n\u00f3 l\u00e0 m\u1ed9t trong s\u1ed1 c\u00e1c l\u00fd do \u0111\u00e3 khi\u1ebfn ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00e0 ph\u00ea sa l\u1ea7y trong nhi\u1ec1u th\u1eadp k\u1ef7.<\/em><\/p>\n

C\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/a>\u00a0\u0111\u01a1n gi\u1ea3n b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c c\u00e1c c\u00f4ng ty chuy\u00ean bi\u1ec7t mu\u1ed1n b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n. H\u1ecd mu\u1ed1n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 nh\u00e0 s\u1ea3n xu\u1ea5t. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi th\u00edch h\u01b0\u01a1ng v\u1ecb c\u1ee7a c\u00e0 ph\u00ea c\u00f3 th\u1ec3 mua \u1edf b\u1ea5t k\u1ef3 qu\u00e1n c\u00e0 ph\u00ea b\u00ecnh d\u00e2n n\u00e0o, v\u1edbi \u0111\u1ea7y v\u1ecb \u0111\u1eafng v\u00e0 ch\u00e1y. N\u00f3 h\u1eefu d\u1ee5ng \u2013 n\u00f3 s\u1ebd \u0111\u00e1nh th\u1ee9c c\u01a1n bu\u1ed3n ng\u1ee7 \u2013 nh\u01b0ng n\u00f3 kh\u00f4ng th\u00fa v\u1ecb ch\u00fat n\u00e0o.<\/p>\n

M\u1eb7t kh\u00e1c, c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n ph\u1ea3i c\u00f3 h\u01b0\u01a1ng v\u1ecb th\u01a1m ngon. B\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e0 ph\u00ea c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb nhi\u1ec1u v\u00f9ng kh\u00e1c nhau, c\u00e1c c\u00f4ng ty\u00a0c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/a>\u00a0mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng l\u1ef1a ch\u1ecdn h\u01b0\u01a1ng v\u1ecb th\u00fa v\u1ecb. C\u00e0 ph\u00ea s\u1ea1ch h\u01a1n, ph\u1ee9c t\u1ea1p h\u01a1n v\u00e0 c\u00f3 h\u01b0\u01a1ng v\u1ecb ngon, ng\u1ecdt h\u01a1n. V\u00e0 vi\u1ec7c t\u1eadp trung v\u00e0o vi\u1ec7c rang nh\u1eb9 h\u01a1n s\u1ebd gi\u00fap t\u1ecfa s\u00e1ng nh\u1eefng ph\u1ea9m ch\u1ea5t \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u1ed7i lo\u1ea1i c\u00e0 ph\u00ea. Qu\u00e1n c\u00e0 ph\u00ea kh\u00f4ng ch\u1ec9 c\u00f3 \u0111\u1ed3 u\u1ed1ng, b\u1ea7u kh\u00f4ng kh\u00ed c\u00f2n g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh. T\u1ea1o m\u1ed9t kh\u00f4ng gian \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 kh\u00e1ch h\u00e0ng ng\u1ed3i xu\u1ed1ng v\u00e0 th\u01b0 gi\u00e3n kh\u00f4ng h\u1ec1 r\u1ebb! V\u0103n h\u00f3a c\u00e0 ph\u00ea \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng \u1edf \u0111\u00e2y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho m\u00f4i tr\u01b0\u1eddng xung quanh ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi n\u01a1i ngh\u1ec9 ng\u01a1i nh\u1ecf m\u00e0 h\u1ecd theo \u0111u\u1ed5i.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch c\u00e0 ph\u00ea th\u01b0\u1eddng s\u1ebd \u0111i m\u1ed9t qu\u00e3ng \u0111\u01b0\u1eddng kh\u00e1 xa (\u0111\u1ec3 r\u1ed3i tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n) \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9c u\u1ed1ng c\u00f3 h\u01b0\u01a1ng v\u1ecb ngon nh\u1ea5t c\u00f3 th\u1ec3. C\u00e0 ph\u00ea gi\u1ed1ng nh\u01b0 r\u01b0\u1ee3u vang h\u1ea3o h\u1ea1ng \u1edf ch\u1ed7 nh\u1eefng ng\u01b0\u1eddi u\u1ed1ng c\u00f3 kinh nghi\u1ec7m c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y nh\u1eefng kh\u00e1c bi\u1ec7t tinh t\u1ebf trong h\u01b0\u01a1ng v\u1ecb. Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 r\u1ea5t nhi\u1ec1u cu\u1ed9c thi li\u00ean quan \u0111\u1ebfn c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n nh\u1eb1m m\u1ee5c \u0111\u00edch ch\u1ec9 ra c\u00e1c thu\u1ed9c t\u00ednh \u0111a d\u1ea1ng \u2013 h\u1ea5p d\u1eabn c\u1ee7a\u00a0Specialty coffee<\/a>\u00a0v\u00e0 h\u01a1n h\u1ebft, l\u00e0 ta\u1ecd d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng s\u00e0nh s\u1ecfi , c\u00f3 kh\u1ea3 n\u0103ng di\u1ec7n v\u00e0 chi tr\u1ea3 cho \u201cb\u1ed9 ph\u1ea9m ch\u1ea5t \u0111\u1eb7c bi\u1ec7t\u201d c\u1ee7a c\u00e0 ph\u00ea.<\/p>\n<\/span>\n

C\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n v\u1eabn c\u00f3 th\u1ec3 r\u1ebb h\u01a1n?<\/h2>\n

Kh\u00f4ng ph\u1ea3i ai c\u0169ng s\u1eb5n s\u00e0ng tr\u1ea3 g\u1ea5p n\u0103m \u0111\u1ebfn m\u01b0\u1eddi l\u1ea7n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c t\u00e1ch c\u00e0 ph\u00ea ngon h\u01a1n, t\u1eed t\u1ebf h\u01a1n. C\u00e0 ph\u00ea l\u00e0 th\u1ee9c u\u1ed1ng ph\u1ed5 bi\u1ebfn \u0111\u1ebfn m\u1ee9c kh\u00f4ng ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 cu\u1ed3ng nhi\u1ec7t m\u1edbi u\u1ed1ng n\u00f3 h\u00e0ng ng\u00e0y, v\u00e0 v\u00ec v\u1eady s\u1ebd lu\u00f4n c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn cho lo\u1ea1i c\u00e0 ph\u00ea \u201c\u0111\u1ee7 ngon\u201d nh\u01b0ng \u1edf m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd. Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea l\u1edbn c\u00f3 xu h\u01b0\u1edbng c\u00f3 m\u1ee9c gi\u00e1 trung b\u00ecnh (hay \u201cpremium\u201d \u2013 m\u1ed9t ph\u00e2n kh\u00fac kh\u00f4ng ch\u00ednh th\u1ee9c gi\u1eefa \u201ccommercial\u201d v\u00e0 \u201cspecialty\u201d<\/em>), v\u00ec h\u1ecd \u0111ang nh\u1eafm \u0111\u1ebfn vi\u1ec7c thu h\u00fat c\u00e0ng nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng c\u00e0ng t\u1ed1t nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh.<\/p>\n

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\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng (ho\u1eb7c c\u00e1c nh\u00e0 rang xay), th\u1eadt kh\u00f3 ch\u1ecbu khi th\u1ea5y gi\u00e1 m\u1ed9t s\u1ed1 lo\u1ea1i c\u00e0 ph\u00ea c\u00f3 gi\u00e1 t\u0103ng g\u1ea7n g\u1ea5p \u0111\u00f4i trong khi ch\u1ea5t l\u01b0\u1ee3ng l\u1ea1i kh\u00f4ng t\u0103ng<\/figcaption>\n<\/figure>\n

Nh\u01b0ng b\u1ea3n th\u00e2n vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo kh\u1ea3 n\u0103ng chi tr\u1ea3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng h\u1ee3p l\u00fd, v\u00ec h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ng\u1ea1i th\u1ea3o lu\u1eadn v\u1ec1 ti\u1ec1n b\u1ea1c \u2013 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 b\u1ecb coi l\u00e0 th\u00f4 l\u1ed7 ho\u1eb7c b\u1ea5t l\u1ecbch s\u1ef1. Nh\u01b0ng c\u0169ng v\u00ec th\u1ebf m\u00e0 c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n \u0111\u00e3 nh\u1ea7m l\u1eabn th\u00f4ng \u0111i\u1ec7p c\u1ee7a n\u00f3. C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 v\u00e0 \u0111ang t\u1eadp trung v\u00e0o vi\u1ec7c th\u1ec3 hi\u1ec7n s\u1ef1 th\u00fa v\u1ecb v\u00e0 h\u1ea5p d\u1eabn c\u0169ng nh\u01b0 chia s\u1ebb qu\u00e1 m\u1ee9c v\u1ec1 cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c s\u1ea3n xu\u1ea5t (n\u00f4ng d\u00e2n) \u0111\u1ec3 g\u00e2y d\u1ef1ng l\u00f2ng tin. Khi ch\u00fang ta mua cam \u1edf si\u00eau th\u1ecb, ch\u00fang ta c\u00f3 th\u1ea5y nh\u1eefng b\u1ee9c \u1ea3nh ch\u1ee5p \u0111\u1ee9a con c\u1ee7a ng\u01b0\u1eddi n\u00f4ng d\u00e2n tr\u1ed3ng cam kh\u00f4ng? Nh\u01b0ng c\u00e0 ph\u00ea th\u00ec c\u00f3; \u0110\u00f3 l\u00e0 v\u00ed d\u1ee5 d\u1ec5 hi\u1ec3u nh\u1ea5t!<\/p>\n

C\u00e1ch l\u00e0m tr\u00ean c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u00a0c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/a>\u00a0bi\u1ebft t\u00ean ng\u01b0\u1eddi tr\u1ed3ng c\u00e0 ph\u00ea v\u00e0 \u201ch\u1ee3p l\u00fd ho\u00e1\u201d vi\u1ec7c chi ti\u00eau v\u1edbi gi\u00e1 cao h\u01a1n. Tuy nhi\u00ean, ch\u00ednh quan ni\u1ec7m m\u1eb7c \u0111\u1ecbnh c\u00e0 ph\u00ea b\u00ecnh d\u00e2n \u2013 th\u00ec ph\u1ea3i r\u1ebb \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh n\u00ean\u00a0th\u1ecb tr\u01b0\u1eddng C<\/a>, t\u1ea1o n\u00ean v\u00f2ng l\u1eb7p c\u1ee7a l\u01b0\u01a1ng th\u1ea5p, \u0111i\u1ec1u ki\u1ec7n lao \u0111\u1ed9ng kh\u00f4ng an to\u00e0n, t\u1ed5n h\u1ea1i m\u00f4i tr\u01b0\u1eddng, v.v\u2026 v\u00e0o c\u00e0 ph\u00ea gi\u00e1 r\u1ebb. N\u1ebfu c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n ch\u1ec9 duy tr\u00ec gi\u00e1 b\u00e1n c\u1ee7a n\u00f3 d\u1ef1a tr\u00ean ni\u1ec1m tin, s\u1ef1 t\u1eed t\u1ebf, th\u00ec chung quy n\u00f3 c\u0169ng \u0111ang t\u1ea1o v\u00e0 duy tr\u00ec m\u1ed9t v\u00f2ng l\u1eb7p kh\u00e1c, n\u00f3 s\u1ebd d\u1ec5 tr\u1edf th\u00e0nh m\u1ed9t ki\u1ec3u ng\u1ed9 nh\u1eadn v\u1ec1 gi\u00e1 tr\u1ecb. Khi gi\u00e1 qu\u00e1 r\u1ebb th\u00ec to\u00e0n b\u1ed9 ng\u00e0nh b\u1ecb \u1ea3nh h\u01b0\u1edfng v\u00e0 tr\u1edf n\u00ean kh\u00f4ng b\u1ec1n v\u1eefng; Nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i, khi c\u00f3 qu\u00e1 nhi\u1ec1u y\u1ebfu t\u1ed1 ngo\u1ea1i t\u1ea1i \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p v\u00e0o m\u1ed7i g\u00f3i c\u00e0 ph\u00ea, n\u00f3 s\u1ebd g\u1ea7n v\u1edbi s\u00e1o r\u1ed7ng, huy\u1ec5n ho\u1eb7c.<\/p>\n

T\u00f3m l\u1ea1i, v\u00ec kh\u00f4ng ph\u1ea3i lo\u1ea1i c\u00e0 ph\u00ea n\u00e0o c\u00f3 gi\u00e1 cao \u0111\u1ec1u l\u00e0\u00a0specialty coffee<\/a>, n\u00ean t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n v\u00e0 sinh k\u1ebf c\u1ee7a n\u00f4ng d\u00e2n tr\u1ed3ng c\u00e0 ph\u00ea tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi cu\u1ed1i c\u00f9ng ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 nh\u00ecn nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 m\u1ee9c gi\u00e1 cao c\u1ea5p khi mua\u00a0c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/a>, ch\u00fang ta c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u00e0nh c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong nhi\u1ec1u n\u0103m t\u1edbi.<\/p>\n

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